Tag Non-Profits

The New NPR.org on YouTube

This is a completely genius promotional video for the coming relaunch of NPR.org featuring the voice — and face! — of their marquee broadcaster Scott Simon experiencing the redesigned site for the first time. There’s nothing revolutionary in these three minutes and six seconds, but the simple, elegant use of their core storytelling strengths combined with the demonstrative power of the screencast format is just really, really smart. It’s a rare example of an ‘old media brand’ doing something genuinely surprising in a new medium.